Happy New Year everyone! Wow 2022 went by so fast! I was so busy. But I loved coaching. Thank you to everyone who has supported this initiative. I am so grateful. It was awesome to coach and share the musical journeys of the 10 musicians I coached this year.

I’m looking forward to coaching 10 new musicians again in 2023. Wishing you many blessings and may the very best opportunities come your way in 2023. Looking forward to listening to more music!” (Sonny)

What happened in 2022


The winners of the NZ Music Month Giveaway 2022 are Taku Paradza and Greta O’Leary πŸ™ŒπŸΌπŸ™ŒπŸΌπŸ™ŒπŸΌ

NZ Music Commission & UNESCO Auckland City of Song GIVEAWAY – February 2022

With support from the NZ Music Commission and UNESCO’s Auckland City of Music, The Music Seeds offered two Mindset and Wellbeing Coaching & Artist Development Programs for two lucky New Zealand musicians at the beginning of 2022! The winners were announced. Big congratulations to emerging artists MOHI and BLAKE πŸ™ŒπŸΌ πŸ™ŒπŸΌ


The Music Seeds Podcasts Sonny has a goal to interview successful creatives who have paved the way forward, having navigated the complex and fast changing landscape, creating their own incredible careers and contributing to the music of our generation. They share their experience, the mindset and the importance of wellbeing.

Podcast Episode OneMeet Lisa Geers. Lisa has worked in many roles including the Executive in Charge of Production for the Pre-Game Show Entertainment at the USA Super Bowl for 10 years, putting together numerous Democratic Conventions and Inaugurations along with a long list of other historical musical events that she has helped manifest onto our TV screens. This conversation is aimed at helping others reach and achieve their goals. It is an offering from Lisa, of stories that demonstrate the need for wellbeing, focus, commitment, achieving goals with passion and recently pivoting  in the face of a pandemic . LISTEN on Spotify ⬇️