TO INSPIRE OTHERS, DON’T SHOW THEM YOUR SUPER POWERS , SHOW THEM THEIRS

THE PROGRAM

Each year The Music Seeds coaches 10 musicians.

The Music Seeds’ program is 20 sessions of catching up with Sonny Southon online via Zoom 1:1 weekly. These sessions are a safe non-binary confidential space for musicians to share and explore goals and unpack the challenges. The focus is to build a career that aligns with their passion and values as well as have longevity with foundation of happiness, health and wellbeing.
Sonny works 1:1 with musicians to nurture and hold space for them as they navigate the music industry landscape, keeping focus and productive, unpacking together the mindset, habits and systems needed to build a viable sustainable business in the music industry.

THE COACH

Sonny Southon has aligned her passion for music, wellbeing and helping others by up-skilling and certifying as a Wellbeing & Life Coach, studying Cognitive Behavioural Therapy (CBT), Neuro-linguistic Programming (NLP), a Certificate in Small Business Management and developing and launching The Music Seeds Mindset & Wellbeing Coaching & Artist Development Programs.
She brings to the coaching table a wealth of knowledge and experience from both inside and outside the recording studio, as a musician, singer-songwriter, engineer, producer, performer and as an Artist who signed major publishing and recording contracts in the UK and USA. Her coaching toolkit is full, after travelling and navigating the world on her own as a musician living in London, Manchester, Los Angeles, Milan and Sydney, and enjoys continued success as a songwriter.
There isn’t much Sonny hasn’t done in this industry. She is passionate about helping others – whether it is with songwriting, setting up a studio, performing live, releasing music, understanding copyright, contracts, role of managers, record and publishing companies, professional recording sessions, mixing/mastering sessions, PR, sync’ing, navigating online profiles, setting up a business, balancing studio life with wellbeing – to name a few.
Having continually studied health & wellbeing over the years, Sonny is now a qualified E-RYT500 & YACEP Advanced Yoga Teacher. She integrates into her coaching sessions a nurturing focus on the mental, physical and emotional wellbeing of musicians and the importance of healthy work/life balance.

‘I don’t tell musicians what to do, I empower them to make their own decisions and choose their own career path aligned to their values’

Sonny is based in Wellington, New Zealand and when not coaching, teaching yoga or in her recording studio she is out and about at shows, catching and enjoying other creatives’ work. More about Sonny …..

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