The Music Seeds offers 20 weekly one-to-one online coaching sessions with Sonny Southon.

With a career spanning several decades, Sonny brings extensive experience from both inside and outside the recording studio. She has worked as a singer-songwriter, engineer, producer, live performer, and recording artist. She has signed major publishing and recording contracts in both the UK and the USA and has performed alongside legendary artists.

Sonny provides 100% confidentiality and creates a safe and supportive space for musicians of all gender identities, ethnicities, and backgrounds to explore challenges, and establish goals that align with their values and what truly matters to them.

In addition to being an accomplished musician, Sonny is a passionate E-RYT500 100hr YIN YACEP Advanced Yoga Teacher. She brings together her love of yoga, music, health, and wellbeing by offering Mindset & Wellbeing Coaching and Artist Development Programs. Her mission is to support musicians establish careers that align with who they are, prioritising their mental, physical, and emotional wellbeing.

During these sessions, Sonny can guide musicians through the many aspects of building a sustainable music career including: songwriting, setting up home studios, sound engineering, music production, preparing for live performance, releasing music, basic copyright/royalties, navigating contracts, working with music managers, PR, booking agents, record and publishing companies, preparing for recording sessions, mixing and mastering, sync licensing for TV and film, navigating social media, structuring budgets, and—most importantly—cultivating a positive growth mindset.

Sonny continually studies health, psychology, yoga, and mindfulness, integrating these disciplines into her coaching and daily life. She emphasises the foundations of holistic wellbeing and the importance of maintaining a healthy work–life balance.

Her life experience is equally rich. Having travelled solo and navigated the world as a female touring musician, she has set up homes in London, Manchester, Los Angeles, Milan, and Sydney. She is now based in Wellington, Aotearoa, New Zealand.

Don’t let others say you can’t, it is only their limitations they see

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“To inspire others, don’t show them your super powers, show them theirs”