The Music Seeds offers Mindset and Wellbeing Coaching & Artist Development Programs

The Music Seeds’ focus is the health and wellbeing of musicians, and helping emerging artists establish successful careers.

The goals are to nurture and empower musicians by creating awareness of their values, helping set achievable goals, building resilience and bringing awareness to the importance of healthy support systems in all areas of their lives, nurturing growth mindset and the overall wellbeing and energy needed to sustain a career in the music industry that has longevity.
The Music SeedsPrograms are the initiative of founder, Sonny Southon – Musician, Mentor, Singer, Songwriter, Engineer, Producer, Advanced E-RYT500 YACEP Yoga Teacher and Professional Coach.


Mohi Allen

Kei te manu tīoriori, kei te pātaka iringa kōrero e Sonny, kei te mihi, kei te mihi. 

When I first began this programme with Sonny, I was very green to the music scene. I didn’t quite know how much work would go into releasing music, creating music content, gigging, everything. 

Each session, Sonny taught me more about the music industry. She taught me how to set out a music plan for music releases and marketing; she taught me how to set out goals and put in place strategies to achieve them. As the mentoring sessions went on, I found myself getting more confident in myself and my abilities. This programme was great for someone like me just starting out and needing that extra support to get my music career rolling.

Thank you Sonny for the opportunity to learn from you this year. E kore e oti ngā mihi ❤️’


‘For the duration of 2022 and leading into 2023, I have worked with Sonny as part of The Music Seeds Program. The program has been a value source of support to me the past year as I have gone through the peaks and troughs of being an emerging artist.

Sonny provided support in a non-judgemental and empathetic way, while offering practical ideas and solutions to the problems I faced. A key take-away from the course was to challenge what I perceived to be disadvantages and look at them as advantages instead. Sonny was also proactive in connecting me with other professionals within the industry in support of my development.

I found it to be helpful in keeping me on track with my goals and a valuable source of support during at times a difficult year and having an additional support person who has the experience of being an artist and empathetic to the struggles of pursuing music. 

I would recommend The Music Seeds program to any artist looking for more support in their career.

Taku Paradza

“My time through this program has been wonderful. Looking back, there have been some significant changes and  improvements in my own personal as well as professional life that I never expected to happen.

Setting long term goals and reflecting on them at the end of the year has shown how far I’ve come and how much more work needs to be done in order to get to a place that allows me to live a fulfilled, happy life.

I will be forever grateful to have experienced this coaching program and i would recommend it to anyone needing to find that safe space for themselves where there can work towards being better, not only for the people around them but for themselves. Thank you Sonny!”

Helping musicians create their own path within the music industry.

Lisa Grace

“One of the things that I really appreciated about Sonny’s coaching style was the balanced manner in which she took when we discussed any problems. She helped me gain a better understanding of myself and provided an opportunity for self compassion.  Navigating the demands of the industry can be overwhelming, so having an external person to bounce thoughts off was hugely beneficial, she was encouraging while also holding me accountable for my tasks during the week. The tools Sonny provided for goal-setting were especially helpful in creating a clear vision of my daily routine. 

I feel empowered and motivated to keep pursuing a career in music despite the inevitable challenges. I would highly recommend this course to anyone in the industry who wants to take control of their career. 

The music business can feel isolating at times and this programme is a great way to gain new perspectives, become determined about growth in all areas of your life, and feel connected with someone who has your best interests at heart. Sonny has been an excellent mentor, gently encouraging me to put in the necessary work and I believe I’ve made significant strides during my year of coaching with The Music Seeds Program.” 

Peyton Morete

“I’d really recommend Sonny and her coaching, because it has really helped me find the next path for what I want in my career which I was stuck on for a while, and also helped me figure myself out better so that I can be my best self nearly all the time!”

Neha Gate

You’re a great life coach Sonny, and I deeply value the time we’ve spent together and the progress you’ve helped me make in my professional and personal life. I wouldn’t be this far along in my vision and goals or have this much courage to push forward without your support

Neha Gate(NZ Guitarist for Grove Roots, Amba Holly, Sianne Daugherty)

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