The Music Seeds offers Mindset and Wellbeing Coaching & Artist Development Mentoring Programs

Sonny is a successful musician and an E-RYT500 YACEP Advanced Yoga Teacher who has aligned her passion for all things music, health and wellbeing by up-skilling as a Certified Professional Life Coach, Cognitive Behavioural Therapy (CBT), Neuro-linguistic Programming (NLP), Small Business Management and launched The Music Seeds, late 2021, to offer Mindset & Wellbeing Coaching to Musicians & Artist Development Mentoring Programs. Her passion is to help musicians navigate and build careers in the music industry that align to their skillset, their values and goals.

There are two programs available, 13 or 20 weekly coaching sessions, where musicians catch up one-to-one with Sonny Southon online. Sonny offers a 100% confidentiality, a safe space for musicians, regardless of gender identity, ethnicity or background, to share and explore goals, challenges and helps establish careers that align with their values, whilst leaning into the importance of taking care of health and wellbeing for success.

During these on-to-one online sessions, Sonny helps musicians with everything from business management, songwriting, setting up home studios, engineering, producing music, live performance, releasing music, understanding the complex world of copyright and royalties, contracts, understanding the roles of managers, PR and booking agents, the role of record and publishing companies, preparing for recording sessions and live shows, mixing, mastering, sync’ing music to TV/film, creating an online presence and content for social media, structuring finances and nurturing a growth mindset.

Sonny has always been interested in, and continually studies, health and psychology, yoga and mindfulness, integrating into her coaching sessions the foundational importantance of mental, physical and emotional wellbeing, and the importance of work/life balance.

After a career spanning a few decades, Sonny brings to the coaching table a wealth of experience and knowledge from both inside and outside the recording studio, as a musician, singer-songwriter, engineer, producer, live performer and as an Artist. Sonny has signed both major publishing and recording contracts in the UK and USA, and performed with and alongside legendary artists. Her life experience is full after travelling solo, navigating the world as a touring female musician and setting up homes in London, Manchester, Los Angeles, Milan and Sydney. She is now based in Wellington, Aotearoa NZ.

Don’t let others say you can’t, it is only their limitations they see

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“To inspire others, don’t show them your super powers, show them theirs”